The next Moscow International MICE Forum traditionally organized by aiGroup will be held on March 19, 2012 in Moscow, at TC Tishinka.

MICE remain a relatively new business area for Russia. About five years ago this segment was entered by companies whose executives saw a good outlook for growth. It’s clear now that they were in the right. The market of MICE (this acronym stands for Meetings + Incentives + Congresses – Exhibitions & Events) is rapidly developing. It should be noted that these services are particularly in demand in times of crisis. Difficulties faced by many companies forced them to slash the number of corporate events abroad, but on the other hand, demand for business tours has burgeoned as participation in exhibitions, conventions and conferences became a vital necessity. Looking for new markets, Read more »