On 6th March, the journalist and writer, Yury Sigov, presented his latest book at London’s prestigious Kensington Close hotel. Representatives of the Embassy of the Republic of Azerbaijan in the United Kingdom hosted the launch and the Ambassador of Azerbaijan to the United Kingdom, Tahir Taghizadeh, opened the presentation.
In this new book, Azerbaijan: Bridge between East and West, Yury Sigov narrates a comprehensive and compelling story about Azerbaijan. He balances the country’s rich cultural heritage, wonderful people and vibrant environment with its modern political and economic strategies. Readers will get the chance to thoroughly explore Azerbaijan from many different perspectives and discover a plethora of innovations and idea, including the recipe for Azerbaijan’s success as a nation and its strategies for the future.
During his stay in Azerbaijan, Sigov was amazed by hospitality and kindness of the Azerbaijani people. “They don’t care about religious differences or different nationalities, they host everybody as a real guest,” SIgov said in his presentation speech. “And a real guest is sometimes more important than a family member. The people are the most important wealth of this land. It’s not the oil, nor the gas, but the people.”
Sigov reflected that Azerbaijan appeared to be among the lesser known of the former Soviet countries, so with his book he wanted to tell British readers about this beautiful country and show them many sides of it: the fantastic people, the extraordinary lushness of its culture, the traditions that have been present for many centuries and the strikingly modern technologies employed by the booming oil and gas industries. The book also explores the history of relationships between United Kingdom and Azerbaijan.
Being a unique place where the established traditions of the East and the modernity of the West coexist in harmony, Azerbaijan is certainly worth a visit. It will be great to travel to Azerbaijan this summer, when Baku will be hosting the first European Games and this book should do more than enough to inspire you to go.
The event gathered people from Azerbaijan and many other countries and finished with a reception and a book signing ceremony with the author.