The next Moscow International MICE Forum traditionally organized by aiGroup will be held on March 19, 2012 in Moscow, at TC Tishinka.

MICE remain a relatively new business area for Russia. About five years ago this segment was entered by companies whose executives saw a good outlook for growth. It’s clear now that they were in the right. The market of MICE (this acronym stands for Meetings + Incentives + Congresses – Exhibitions & Events) is rapidly developing. It should be noted that these services are particularly in demand in times of crisis. Difficulties faced by many companies forced them to slash the number of corporate events abroad, but on the other hand, demand for business tours has burgeoned as participation in exhibitions, conventions and conferences became a vital necessity. Looking for new markets, new orders, partners, investment opportunities and drawing investments would be impossible without a careful research of the potential inherent in national markets, and MICE are indispensable in this respect.

Rich experience has been accumulated during several years when aiGroup has been holding MICE forums. The circle of participants has already been determined: most of them come to Moscow year after year, but new companies are also emerging and the organizers have introduced a waiting list that all who want it could get involved in the forum. It should be noted that working at stands is not the only option offered to participants and visitors. A special program of conferences and seminars enables the attendees to obtain maximum information, ask any questions, and get competent answers.

According to experts, the MICE event is “the quietest” of all as nothing is sold or bought here. People study the market opportunities, make contacts and business appointments. As can be judged from various responses, International Moscow MICE Forum is one of the most effective events – this is why the number of visitors keeps growing year-on-year. You may hear that it is futile to plan anything for a year ahead. Well, many things surely cannot be foreseen. However, any business calls for long-term planning and so it’s worth making a note in your day planner: March 19, 2012 – participation in the MICE Forum.