For the last years many countries expand tour offers in the event tourist sphere in the struggle for the tourist flows. Carnivals, international festivals and contests, symphonic and jazz concerts, national holidays, street festivities and fairs are only the part of all events at various countries by means of which their organizers attract modern travellers. Special place among these events holds the celebration of Navruz in Uzbekistan.
The world significance of this ancient holiday, having over three thousand years of history, considerably grew when last year the UN vote on annual celebration of International Navruz Day on March, 21, was passed. Such decision was approved by the international society because of wider spread of the tradition of celebrating Navruz reflecting the special features of culture and old customs of civilizations of the East and West, their mutual influence by means of exchange of universal values. As early as in 2009, the tradition of celebrating Navruz was included to the UNESCO representative list of masterpieces of intangible heritage. Tourism industry of Uzbekistan successfully use Navruz as the catching tourist product since long. Tour operators offer travellers to get the opportunity to participate in street festivities timed to the one of the oldest holidays in the world – Navruz.
Most Navruz tours along with traditional cultural-informative routes along Uzbekistan have their peculiarities. The eventful tour program including visiting folk concerts, stage versions of customs and rites, performances of national Uzbek wrestlers and cheerful jesters, reciting of epic poetry by bakhshi-narrators is among those tours. Foreign tourists visiting Uzbekistan at this period of time prefer to watch the national game uloq-ko’pkari (like equestrian competition) and always support the game participants. And, they also like to take part in preparation of the main dish of Navruz – sumalak that is cooked once a year only. It is prepared from the germinating wheat seeds that are considered the symbol of eternal life, and wheat flour. This dish looks like and tastes as thick brown jelly. This year the country is going to have new offers of this prospective tourist product that would attract the interest of both foreign tourists and citizens of Uzbekistan.