KURALAY AVUTOVA: CREATIVITY IS NOT ONLY ABOUT SELF-EXPRESSION, BUT ALSO ABOUT RESPONSIBILITY

OCA Magazine: Please tell us the most important things about yourself and your creative work. What is your creative, life credo and motivation for your creativity?

Kuralay Avutova: I have loved creativity since childhood: I sing, draw, and recently began sharing my thoughts through books. For me, creativity is not just self-expression, but a way to bring value to people. My credo is to inspire and awaken others through creative manifestation. Through the lyrics of my songs, people hear the values I carry: the importance for a woman to listen to herself, respect, love, appreciate, and never betray herself. A new direction in my work is painting. Through my art and lifestyle, I show that a woman can freely express herself. The more she allows herself to shine, the more joy, happiness, and benefit she brings to the world. I also express myself through books, sharing practical techniques and life hacks. Women who read them feel deeply inspired, and that motivates me to keep going.

OCA: How did you choose your path and who is your role model in the creative field or in life?

KA: From early childhood, as far back as I can remember, it was important for me to leave a mark and bring value to people. In first grade, I learned about great enlighteners such as Bai Konabayev and Braut Nasarin. Their example inspired me deeply. Even then, I wanted to become an enlightener, although my child’s mind could not yet understand how. Over time, I grew up and gained life experience. When I realized that my journey and personal example could inspire hundreds and thousands of women, this path began naturally. Today, after more than three years, with over 7,000 women in the INSPIRE project who have transformed their lives, I understand that I am fulfilling my long-held dream. My form of enlightenment is mental health, personal growth, and self-expression.

OCA: What is your main achievement(s) or positive impact on the world in 2024–2025?

KA: I consider my main achievement and contribution to the world in 2024–2025 to be the creation and scaling of the Inspire ecosystem — a space dedicated to women’s mental health, conscious leadership, and financial growth. Through books, educational programs, retreats, and transformational practices, thousands of women have begun to change their mindset, emotional state, and life scenarios. My work helps women unlock their inner strength, build sustainable businesses, and improve relationships within their families. I also focus on creating a healthier environment for raising children. I build communities where personal transformation evolves into sustainable social and economic impact, improving the quality of life not only for individuals but for society as a whole.

OCA: What is the main feature that makes you and your art/work unique?

KA: The main quality that makes me and my creativity unique is that I do not position myself as an expert in any single field. I sing, but I do not call myself a singer. I write books, but I do not define myself as a writer. I paint, yet I do not label myself as an artist. What truly defines me is that I am a practitioner and a doer. Everything I express through creativity and life comes from my personal journey and experience. I transform this lived experience into methodologies and projects, created not just to exist, but to lead people to deep inner transformation. Through painting, music, texts, reading, meditations, and trainings, I help people connect with themselves, gain awareness, and initiate meaningful inner change.

OCA: Please tell us about the events or projects of the Eurasian Creative Guild (London) and projects you have already participated in and how does ECG influence your creativity and success in your work?

KA: In 2023, I took part in a creative event held from September 28 to 30 in Rixs with Borovoe. It was a meaningful gathering where many members of the guild received recognition. This experience became a powerful source of inspiration for me. I realized that writers are not born — they become writers through conscious choice and the courage to express themselves. The stories and journeys of the participants deeply touched me. During this event, I met Marat Amirzhanovich and learned about the Eurasian Creative Guild. This guild gave me a broader, global mindset and the understanding that it is possible to share one’s voice not only within Kazakhstan, but with the entire world.

OCA: How do you think the creative professions have changed and how has the role of art in the development of the world changed in the face of modern realities?

KA: I believe that in today’s reality, creative professions and the role of art have become even more significant. There are now far more opportunities and forms for creative expression. Art enriches a person’s inner world, influences personal and spiritual growth, and shapes worldview, mindset, and values. Through poetry, books, music, songs, and visual art, people develop taste, inner foundations, and life principles. Art helps shape the individual, encouraging self-awareness and understanding of one’s place in the world. In turn, a formed personality begins to act within their environment and influence others. In this way, creativity gradually transforms people’s thinking and improves quality of life, because it is personality that ultimately shapes reality.

OCA: What would you wish for the members of the Guild and other creative people who are just starting their careers?

KA: I would like to wish the members of the Guild and all creative people who are just beginning their journey to express themselves as fully as possible and not be afraid to be seen. It is important to set goals and move confidently toward achieving them. Most importantly, never doubt yourself. If it feels true to you, then it is true — there is wisdom and truth in that inner feeling. Trust yourself, your emotions, and your inner voice. Allow yourself to раскрывать your true potential fully, without fear or limitation. And always remember that creativity is not only about self-expression, but also about responsibility. Through your creativity, it is essential to bring value to people, inspire them, support them, and help others find their own path.