OCA #21  SPRING 2016  WWW.OCAMAGAZINE.COM

The Silk Road was a “highway”, which ancient China used to reach other realms in order to trade. Nomad and Mongol hordes rode and reached Europe. Central Asian Emperors developed a military and intellectual nest from where science, mathematics, philosophy and medicine “travelled” and enlightened the medieval world. Tribal warlords conquered the greater part of the then-known Euro-Asian land. Once upon a time it brought extraordinary wealth to Europe, measured in silk, precious stones, spices and medicinal plants. Today The Silk Road continues bringing profit through the supply of the most in-demand products: gas, oil, minerals, cotton, water and other products, also art and craft inspired and delivered from their rich regional heritage.

The very concept of the Silk Road carries enormous romantic and historic weight in the West to the present day. The concepts of long distance travel and trade, of meeting new peoples and discovering new luxury items, of the transport of silks and other goods thousands of miles across deserts, mountains and seas, are powerful and evocative. In an age of swift air travel, and of the increasing globalisation of international trade, the history and emotional impact of the Silk Road provides a unique cultural basis upon which to build a programme of engagement between the modern nations on the Silk Road networks.

Where it will be presented.

The organisers, Legacy Routes Ltd in collaboration with Pro Art & Co, a leading and experienced cultural and educational non-profit company with a team of international experts, intends to present this project widely across Europe, benefiting from an existing network of European business organisations, cultural and educational institutions, local authorities and media in order to secure venues, funding, digital dissemination, communication with the diverse audiences and multicultural collaboration. The project includes participation of Silk Road and European artists, scientists, social and cultural workers and a wide range of relevant people involved in topical subjects. An additional programme (exhibitions, lectures, discussion cafes, seminars, public talks, trade/investment presentations, TV documentaries and cultural programme, festivals, conferences and mini trade fairs etc.) will accompany this project.

This is an introduction to the Legacy of the Silk Road, with a multidisciplinary and interactive series of events planned over a three year period. The intent is to provide an insight into the regions of Central Asia, the Caspian – The Black Sea, The Mediterranean and to present this concept of the network of the silk routes directed towards Europe. The aim is to explain the present and historically important exchange of trade, experiences, knowledge, from the past to modern times. It will also present sources of wealth and supply of life-sustainable products and energy to million’s of consumers’ final destinations in Europe.

The focus is on the specific heritage, geography, history, science and culture of the Silk Road and the other relevant countries. It will look closely at the important branches of the region’s industries, agriculture and tourism, which are highly dependent on the traditional understanding of relationships, exploitation and development of resources such as energy, transportation, environment, infrastructure and financial resources of the country. The intention is that the project complements and supports existing national and corporate marketing approaches – whether those be attracting tourism or selling products. It is not envisaged that the project directly competes with any of the existing approaches, but rather that it works alongside them to drive their success.

The final events conference subjects will be: the enlargement of international cooperation, improvement of the wider population’s living standard, enhancement of education, future increase of renewable energy sources and appropriate use of revenue from the exploitation of natural, energy and industrial resources for sustainable development with consideration for environmental issues and specific collaboration between multicultural ethnic populations.

The cultural aspect of the project is to celebrate cultural diversity, artistic festivities and food as an essential attraction which will open up the magic of the Silk Road to those who live in different continents, through focusing on past knowledge and the transfer of its oriental mysticism to our time.

Who will benefit

Legacy Routes Ltd expects to engage a wide range of commercial, educational, governmental and cultural organisations as sponsors, advisers and supporters of the programme. We kindly invite you all to examine the presented programme, and to look at possibilities to act and give your voice by letting us know which area you can participate in and contribute to with your expertise. This call is for both European and Silk Road/Central Asian participants and other countries interested in using this opportunity to cooperate on many levels. This is an opportunity to learn, pull resources and present to their population the importance of this ancient route for multicultural collaboration, which did not yet lose its significance in present time. The project will include young people from the region, as a new and educated force, which would carry on with the region’s progress and accumulation of wealth in a more responsible way.

Why sponsorship/involvement is important?

– Build and develop new markets
– Present your company as one of the leading in the region.
– Showcase your activities and expertise.
– Present the opportunities for trade, investment and cultural-heritage exchange.
– Opening excellent networking opportunities
– Developing new professional and personal
contacts
– Increase your profit and other economic benefit

Contact
Vesna Petkovic