Multi-sport games such as the Olympics are familiar to us all. Every four years the eyes of the world focus towards a major city such as London, Rio or Beijing as the finest athletes on the planet pit their skills in a media-frenzied cauldron of sporting excellence. Such games formats are not unique to the […]
Tag Archives: Centra Asia
Sculpting “Brand Kazakhstan” for its Next Step on the International Stage
The quest for international recognition drives many emerging markets. Kazakhstan has undoubtedly been better at it than many. The country has spent great effort and money building up an image as a modern state whose leaders can sit at the top table with world leaders. This effort at branding has been driven by the Kazakh […]